Saridon is a drug combination designed for relief of persistent headaches. It is also, however, effective at relieving other forms of pain. It is a combination of three drugs: propyphenazone, an NSAID pain reliever, paracetamol, an anti-fever and pain reliever, and caffeine.
Saridon was first created in 1933, with a mix of drugs that were the latest in pain relief. In 1981 the formula was restructured, replacing one of the key ingredients before the FDA recalled it two years later. Sometime later, the aspirin that was commonly used was replaced by an NSAID, or non-steroidal anti-inflammatory drug, which is generally more effective than aspirin. Its current incarnation is widely used and trusted in about eighty countries in Asia, Latin America, Europe and Africa.
Saridon works because of the unique mix of chemical reactions. Propyphenazone works quickly with a fairly short duration, while paracetamol works slowly with a longer duration, and caffeine simply creates a better delivery system and increases the effectiveness of the other medications by an average of forty-one percent.
In 2002 a study on the drug was done to document its effectiveness and tolerability. Though the participants were given the high-powered pain killer for dental pain instead of headaches, the principals are the same. The study pitted Saridon against ibuprofen, aspirin, paracetamol, and a placebo. Saridon swept the board, being rated higher in efficiency and tolerability, as well as having only an adverse reaction rate of three percent.
Saridon has been proven to relieve pain within fifteen minutes. Many participants found that they needed fewer tablets to reach full pain relief, and that it happened much sooner with other headache medicines. Even those suffering from dental pain, one of the most insidious pains there is, often stopped taking the medication before the trial had run out because the pain was entirely gone.
The most recent development for the company was the fact that they won a Silver Clio for some print ads done in the Philippines. These ads show a series of people, a woman doing laundry, a butcher, and a carpenter, while their alter-egos are behind them administering blows to their skulls. It was a brilliant way to show that all kinds of people are affected by persistent headaches, and that they are more damaging than is typically believed by those who do not suffer from them.